If you are struggling with social media post ideas for your opticians, then you’ve come to the perfect place. We’ve put together some content ideas which could inspire your next lot of posts and keep ideas running throughout the year.
Not yet set up your social media accounts? Now is a perfect time. Growing your practice through social media helps offer further channels of communication and can help attract new patients. Furthermore, this can only add value to your business in the long run.
So, let’s get straight into the social media post ideas for opticians:
Practice Updates
Are you closing for a bank holiday? Do you have new Christmas opening hours? Are you closed for a refurb? Are there issues with roadworks?
These are some examples an optician might share to help inform their patients of practice updates. These can be turned into social posts to help keep in touch with followers. Not only does this help reduce admin resources, but it can also help with brand awareness.
Special Offers
Appointment book not filling up? It’s time to post some offers to help drive interest. Maybe a free eye test with purchases of glasses over a certain amount. Free solution when committing to a certain amount of contact lenses. 10% off all frames. Make sure these offers are time sensitive so that it puts pressure on people to book within a certain amount of time. Monitor the performance of certain offers by using unique discount codes.
New Members of Staff
Generally, pictures of people tend to do better than of products or services. Let people know the faces behind the brand. Build trust with followers, show who they will be dealing with and any specialist skill sets which might help attract new patients.
Customer feedback
If you collect reviews on platforms such as Google, you can create and share posts on positive feedback from your customers. This will build trust with potential new patients and give an insight into the quality of service.
Special Occasions
Christmas, Eid, Thanksgiving there are lots of special occasions you might wish to post about. A simple branded post can help keep your channels active. There are also scheduling tools to set up posts when you are on annual leave.
New Frames
Have you got some new frames in? Well, it’s time to let everyone know about them. You could inspire patients to change their looks with new frames, leading to increased bookings. If you don’t have new frames you can remind people about existing frames you currently stock and run special offers on certain brands.
New Equipment
With constantly evolving technology, patients want to know you are using modern equipment to provide the best care. If you invest in new machines share this with your followers. It will build trust with them and show you reinvest in the practice. Whilst this might not lead to instant bookings, it will build brand trust and when patients are ready, they will book.
Health & Safety Measures
We recently had the global pandemic and during this time certain health and safety measures were put in place. Things such as washing or gelling your hands frequently and wearing a face mask. If your practice is still worried or wishes to maintain these health and safety measures, you can create posts about them. Letting patients know what is expected of them upon visits.
Staff Profiles
Sharing staff profiles with their knowledge, experience and expertise can help increase trust with potential patients.
Info about certain eye conditions
Sharing knowledge and expertise of eye conditions and including info such as symptoms, could help resonate with people who could be experiencing them. This also helps build trust as it demonstrates that you understand eye care.
Charity events
If you are running charity events such as a Macmillan coffee morning or raising money for Christmas jumper day, then post about it. Businesses need to show that they are not all about money and consider their social impact. This also gives you the opportunity to show a less serious side of your practice and demonstrates you run friendly opticians.
So now you’ve got your social media post ideas for opticians, how do you go about creating them?
There are two parts to social posts, a striking image and creative writing. If you don’t possess graphic design skills then you will need to take good photos to stand out. However, you will also need the ability to write professional captions with good spelling and grammar.
If you lack the time or skillsets required, you could seek someone internally, hire someone specifically or outsource to companies such as OpticSites.
To craft the perfect post, you will need to consider the following:
Graphic Design
To improve outreach you will need to create eye-catching posts. To do this you will need high-resolution photos, branding such as fonts and colours and your logo.
To put it all together you will need graphic design software, there are free ones available such as canva or if you would like a wide range of options then Adobe Photoshop is popular amongst creatives.
Post Dimensions
Each social media platform has different recommended post sizes. You can find these by googling the dimensions.
Dedicating time
To build and grow social media followers you will need to regularly add posts. People are less likely to comment, like and respond to accounts with minimal activity.
Hopefully, this blog has helped provide you with some social media post ideas for your opticians to help kickstart your social channels. However, if you struggle with time or skills and need help with social media posts for opticians explore our digital marketing services for opticians or get in touch! Email hello@opticsites.co.uk to arrange a call or meeting.
Don’t Miss This Offer!
We are currently running an offer to design 3 free social posts for your business with no commitment. If you would like to take advantage of this, visit https://www.opticsites.co.uk/3-free-social-posts-for-your-opticians/